Investing in luxury watches has become a growing trend among savvy investors. But what makes a watch a good investment? And what’s the future of the watch market? Chen Xiaoxun, an expert from Hong Kong Bonzis Auction House, shared insights with reporters, revealing that the house conducts two major watch auctions annually—spring and autumn. “Each auction typically sees a transaction rate above 80%, with individual pieces selling for over HKD 10 million,” he said. He also mentioned that they once sold a tourbillon watch priced at around RMB 1 million, which had originally been purchased by collectors for about RMB 600,000. Another notable sale was a three-questions table (a type of complex watch) that was bought for RMB 1 million and later sold for RMB 200 million. There was even a case involving a Singaporean collector who specialized in Aibidai Minute Repeaters. Before acquiring his collection, he had bought about 10 three-questions tables, each averaging between RMB 1.2 million and RMB 2.2 million. Impressed by his passion, Audemars Piguet created a one-of-a-kind custom watch for him. The customer eventually bought it for RMB 2.8 million, and later, it was auctioned for more than RMB 6 million—a threefold increase. According to Chen Xiaoxun, over the long term, the value of top-tier watches worldwide has consistently grown at an annual rate of approximately 10%. In mainland China, while Rolex has traditionally dominated the market, increased exposure due to economic reforms has led investors to discover other highly collectible brands. This shift gave rise to the concept of the "world's top ten watches." Among them, Patek Philippe stands out. Despite its classic design, it offers strong investment potential. The brand is known for carefully maintaining its reputation and craftsmanship, with movements that are both intricate and precise. According to auction records, Patek Philippe’s prices have shown a steady upward trend, rarely experiencing significant drops. Chen Xiaoxun also advised that when investing in watches, it’s essential to choose pieces you genuinely like. He suggested that buyers should develop a clear focus, such as selecting a specific series or style. “I own a collection of Omega watches from the 1960s to the 1970s, totaling more than a dozen pieces. I bought most of them abroad in 1998 and 1999,” he revealed. His advice underscores the importance of personal connection and long-term vision in watch collecting. Whether you're a seasoned collector or just starting out, understanding the market and choosing wisely can turn a simple timepiece into a valuable asset.

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