"‘Innovation, creativity, and creation’ are the eternal themes of the fashion industry. RYMA, a rising star in the romantic city of Paris, is now officially stepping into the Asian market. Embracing the ‘Openmind, Openlife’ philosophy, RYMA explores how urban individuals perceive fashion. By interpreting the evolving meaning of fashion elements, it introduces a new concept: ‘Pretty Fashion.’ Unlike traditional fashion that focuses on trends or popularity, ‘Fashion Fashion’ highlights individuality, alternative styles, and non-mainstream expressions. ‘Fashion Fashion’ is characterized by boldness, imagination, subversion, rebellion, and confidence. It reflects a desire to be noticed and recognized, while expressing a fearless and free-spirited lifestyle. This style embraces vibrant colors, rebellious designs, and unconventional ideas. In contrast, ‘Pretty Fashion’ is more about simplicity, elegance, comfort, and natural beauty. The term ‘Plain’ symbolizes a refined aesthetic—simple, well-fitted, comfortable, and healthy. As a proponent of ‘Fashionism,’ RYMA believes that fashion is a journey of personal growth. As people age and gain life experiences, their fashion tastes evolve. What once seemed rebellious may eventually fade, replaced by a more mature and grounded expression. When youthful energy fades, and one no longer feels the need to define themselves through external symbols, a deeper, more authentic charm emerges. Confidence and taste often shine through quiet, understated presence rather than loudness or rebellion. RYMA caters to urban men and women who have grown tired of flashy, rebellious, and arrogant youth fashion. It offers a subtle, calm, and innovative style that speaks to individuality without shouting. The ‘Fashion Fashion’ concept introduced by RYMA brings a fresh approach to color. Instead of relying on bold, eye-catching hues, it incorporates soft, natural tones that exude elegance. This breaks away from the monotonous black-and-white palette or the over-the-top use of bright colors. By using fewer shades in a more thoughtful way, RYMA enhances the visual appeal of its clothing with a refined touch. ‘Fashionism’ isn’t about blindly following trends like the ‘Korean version’ of fashion. It emphasizes fit, comfort, and a balanced lifestyle. The design maintains the low-key sophistication of British tailoring and the refined elegance of French fashion. Through intelligent cuts, the garments feel both comfortable and stylish, offering a sense of refinement, calmness, and personal expression. ‘Fashion Fashion’ moves away from the extravagant materials and flashy aesthetics of ‘Fashionable Fashion.’ It opts for soft, natural fabrics that create a pure and effortless style. Each outfit balances trendiness with restraint, embodying a unique sense of health and authenticity. RYMA’s ‘Fashionism Style’ promotes a subtle yet distinctive look—one that doesn’t sacrifice individuality or taste. It reflects a lifestyle that values positivity, stability, and a steady, forward-thinking attitude. A life that is not overly fancy, rebellious, or arrogant, but instead grounded, elegant, and meaningful. ‘Fashionable Fashion’ lacks depth and re-coloring, while ‘Pretty Fashion’ requires quality, taste, and a true sense of style."

Boucle Tweed Fabric

Shaoxing Silver Coast Import and Export Co Ltd , https://www.silvercoastfabric.com