VISCAP Wei Sikai Group is a comprehensive fashion industry enterprise that integrates research and development, manufacturing, marketing, and international trade. The group has established key operations in Italy and Hong Kong, with VISCAPITALIA.RL serving as its R&D hub and VISCAPINTERNATIONALCO.LTD.HK acting as its international trade center. Under the VISCAP umbrella, there are eight affiliated companies focused on the research, production, and brand management of footwear and fashion products. With a workforce of nearly 5,000 employees, the group has successfully expanded its presence across the market, operating over 300 branded stores. VISCAP has built strong partnerships with leading department store chains, shopping malls, and fashion lifestyle centers throughout China. As a result, the VISCAP brand has become a dominant force in the casual fashion sector, establishing a solid business network and an integrated marketing system that supports its growth and visibility. The brand’s core collections include VISCAP LADIES’ Wei Si Kai, offering stylish women's fashion, and VISCAP MEN’S Wei Si Kai, delivering modern men's wear. VISCAP is a fashion casual brand tailored for the urban elite—those who value style, freedom, and individuality. The name VISCAP carries a meaningful symbolism: "VIS" reflects the Italian spirit—energetic and vibrant; "SCAPE" evokes imagery of landscapes and beauty. Together, they represent Veszal’s bright and promising future, full of creativity, depth, and brilliance. From Milan to Reggio Emilia, from Paris to Hong Kong, a team of passionate and visionary designers comes together to create the most dazzling and inspiring fashion scenes. VISCAP stands for Vogue, Intelligent, Sexy, Cool, Attractive, and Passionate. Its genius designers seamlessly blend European fashion art with the brand’s unique identity, setting trends and redefining style. VISCAP’s target audience consists of city elites—individuals who appreciate elegance and romance but also value personal expression. They may not be fond of traditional constraints, yet they know how to navigate professional settings with grace. They avoid excessive self-promotion but cannot resist showing their romantic side. These are the people who embrace life in style, dressed in VISCAP. Under the banner of fashion, VISCAP has made its mark with its signature lines: VISCAP MEN’S and VISCAP LADIES’. VISCAP MEN’S offers urban men a personalized, free-spirited, and romantic European lifestyle experience. VISCAP LADIES’ combines fashionable and sexy design elements to express the personality of modern, independent women who seek freedom and confidence in their style. Looking ahead, VISCAP will expand into new lifestyle categories, including high-fashion denim for men and women, accessories, sports wear, bags, perfumes, home goods, and media. Through these innovations, VISCAP continues to redefine what it means to live a luxurious and expressive life.

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