In the ever-evolving world of fashion, innovation, creativity, and originality remain at the heart of every trend. RYMA, a rising star from the romantic city of Paris, is now stepping into the Asian market with its unique vision. Embracing the concept of "Openmind, Openlife," RYMA explores how urban individuals perceive fashion. Through a deep analysis of modern fashion elements, it introduces a fresh perspective known as "Pretty Fashion." Unlike conventional trends that focus on mainstream appeal, "Fashion Fashion" stands out for its individuality, non-conformity, and resistance to mass popularity. "Fashion Fashion" is bold, imaginative, and rebellious. It represents a desire to be noticed, a lifestyle that embraces freedom and self-expression, and a style that features vibrant colors, unconventional designs, and a sense of eccentricity. This contrasts sharply with the more polished and refined idea of "Pretty Fashion." In contrast, "Plain" symbolizes simplicity, comfort, and natural elegance. As an advocate of "Fashionism," RYMA believes that people’s understanding of fashion evolves over time. As they grow older and gain more life experiences, their fashion choices become more refined, moving away from flashy and rebellious styles toward something calmer and more meaningful. When youthful rebellion fades, and one no longer feels the need to define themselves through external symbols, true confidence emerges from within. A person who is self-assured and mindful of taste often doesn’t need to shout or stand out in a loud way. RYMA caters to this shift, offering a style that appeals to urban men and women who have grown tired of overly flashy, subversive, or arrogant trends. It champions a subtle, calm, and individualistic approach to fashion. RYMA’s "Fashion Fashion" will bring a new breakthrough in color design. Instead of relying on bold, eye-catching hues, it embraces soft, natural tones that exude elegance and sophistication. This approach moves beyond the traditional monochrome or dull color schemes, blending delicate accent colors with minimal use of bright shades to enhance the overall aesthetic without overwhelming the senses. " Fashionism" isn't about chasing the so-called "Korean trend," but rather about achieving a perfect fit, comfort, and satisfaction in daily life. The design retains the understated charm of British tailoring and the refined elegance of French fashion. It focuses on creating a well-cut, comfortable, and stylish look that balances personality with poise. "Fashion Fashion" rejects the excessive luxury and flashy materials associated with "Fashionable Fashion." Instead, it uses soft, natural fabrics to create a clean, elegant, and understated style. The result is a collection that is both stylish and reserved, reflecting a sense of authenticity and health. RYMA's "Fashionism Style" promotes a quiet confidence—style without showiness, individuality without arrogance, and a life philosophy that values positivity, stability, and progress. It’s about finding beauty in simplicity and embracing a life that is both innovative and grounded. "Fashionable Fashion" lacks depth, while "Pretty Fashion" requires substance. To truly embrace fashion, one must first understand taste, then express it with style.

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