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WOLF ZONE was founded in 1995 by Mr. Liu Yiqun, the current Design Director of Wolves Clothing (China), in Hong Kong. Over the course of two years, the brand focused on integrating enterprise resources, conducting self-simulation tests, and refining its marketing concepts. On June 17, 1997, WOLF ZONE officially registered in mainland China, establishing Wol Road Clothing (China) Co., Ltd. In August of the same year, the brand set up its operations center in Shishi, a city known today as one of China's leading casual wear hubs. Soon after, the first WOLF ZONE flagship stores were opened, marking the start of a well-defined expansion strategy.
The brand initially targeted the four coastal provinces of Fujian, Zhejiang, Jiangsu, and Guangdong, gradually extending its reach to southern and northern regions, including Yunnan, Guangxi, Shandong, Anhui, Hubei, Sichuan, and Hunan. After more than a decade of growth, WOLF ZONE has now established a strong presence across over 40 cities in China, spanning first-, second-, and third-tier markets such as Beijing, Shanghai, Tianjin, Chengdu, Nanjing, Hangzhou, Wuhan, Guangzhou, Liuzhou, Kunming, Fuzhou, Xiamen, and Quanzhou. The brand has also set up direct sales subsidiaries in Guangzhou and Hangzhou, with more than 100 WOLF ZONE retail outlets nationwide.
To join the WOLF ZONE franchise network, potential partners must meet certain criteria. First, they should have a location in a high-traffic area of a local shopping district, with at least 50 square feet of space and a double storefront entrance. Second, they need to demonstrate solid economic strength and experience in the apparel industry. Third, prior experience in operating a branded clothing business is required. Lastly, franchisees must uphold strong business ethics and possess a clear vision for long-term success.