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WOLF ZONE was founded in 1995 by Mr. Liu Yiqun, the current Design Director of Wolves Clothing (China), in Hong Kong. Over the course of two years, the brand focused on integrating enterprise resources, conducting self-simulation tests, and refining its marketing concepts. On June 17, 1997, WOLF ZONE officially registered in mainland China and established Wol Road Clothing (China) Co., Ltd. In August of the same year, the brand set up its operations center in Shishi, a city known today as one of China's major casual wear hubs. Following this, the first flagship stores were opened, marking the start of a clear and strategic expansion plan.
The brand aimed to first establish itself in the coastal provinces of Fujian, Zhejiang, Jiangsu, and Guangdong, and then gradually extend its presence to inland regions such as Yunnan, Guangxi, Shandong, Anhui, Hubei, Sichuan, and Hunan. After over a decade of growth, WOLF ZONE now has a strong retail presence across more than 40 cities in China, including first-, second-, and third-tier cities like Beijing, Shanghai, Tianjin, Chengdu, Nanjing, Hangzhou, Wuhan, Guangzhou, Liuzhou, Kunming, Fuzhou, Xiamen, and Quanzhou. The company has also set up direct sales subsidiaries in key locations such as Guangzhou and Hangzhou, and currently operates a chain of more than 100 WOLF ZONE retail outlets nationwide.
For those interested in joining the WOLF ZONE franchise, certain conditions must be met. First, applicants should have access to a prime location in a local shopping district, ideally with at least 50 square feet of space and a double storefront. They should also demonstrate sufficient financial strength to support the business. Experience in managing an apparel brand or a similar retail venture is essential. Additionally, potential franchisees are expected to uphold high ethical standards and possess a strong business vision to ensure long-term success.