Wenzhou natives bring fashion brand YELL settled in Wenzhou Intime

In April of last year, a Wenzhou native overseas Chinese named Zhou Jianjun opened the first flagship store of the European fashion brand YELL in Shanghai. Now, he's bringing YELL back to his hometown of Wenzhou. Today, the second YELL store in Wenzhou officially opened on the second floor of Yintai Mall. Wenshenya Business (Shanghai) Co., Ltd, an investment company owned by Italian overseas Chinese Zhou Wenjun, introduced the Italian brand YELL to the Chinese market. The brand currently has four branches in Shanghai, Hangzhou, Dalian, and Tianjin. YELL specializes in men's fashion, targeting customers aged between 18 and 45. It positions itself as youthful, stylish, and premium. With over 800 stores across Europe and North America, YELL is making a strong push into China. Zhou Jianjun mentioned that the brand plans to expand further, with new stores set to open in Beijing, Yangzhou, and other first-tier cities. The goal is to reach 100 stores nationwide in the near future. This expansion marks a significant step for YELL in establishing its presence in one of the world’s largest fashion markets.

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