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Wenzhou natives bring fashion brand YELL settled in Wenzhou Intime
After April last year, Wenzhou native overseas Chinese Zhou Jianjun opened the first flagship store of the European fashion brand YELL in Shanghai. Now, he's bringing YELL clothing back to his hometown of Wenzhou. Today, the second YELL store in Wenzhou officially opened on the second floor of Yintai Mall.
Wenshenya Business (Shanghai) Co., Ltd, an investment company owned by Italian overseas Chinese Zhou Wenjun, introduced the Italian fashion brand YELL to China. The brand has already established four branches in Shanghai, Hangzhou, Dalian, and Tianjin. YELL specializes in men's fashion, targeting an age group between 18 and 45 years old. With a youthful and stylish image, the brand positions itself as high-end yet accessible.
YELL is well-established in Europe and North America, with over 800 stores across those regions. According to Zhou Jianjun, the brand plans to expand further into first-tier cities such as Beijing and Yangzhou. The goal is to open up to 100 stores nationwide in the coming years. This expansion marks a significant step for YELL in the Chinese market, showing confidence in its appeal and potential for growth.