Love yarn group: relying on technological innovation underwear market ride

Reporter learned in the interview, many garment enterprises in Shenzhen have faced the "price war" troubled, this, some companies rely on strong technological innovation, keen insight, smoothly out of the "price war" of the haze in the country Market firm heel, expanded sales territory, Love yarn clothing group is one of the typical representatives.

Over the past two years, Love yarn apparel Group to enhance the gold content of the industry as the pursuit of business goals and the fundamental way of business development, design underwear in Shenzhen R & D Center, the four underwear brand love yarn Baby, 100 You Ti, GetFit (Princess) And IFEICE (Ai Fei Si) split, set up four clothing Co., Ltd., through independent operation to enhance brand awareness and corporate anti-risk ability. At the same time, the company also applied for two medium-sized underwear brands, Romola and Lidi Thea, which promoted the restructuring of enterprises and the upgrading of products through multi-brand operation and promotion of "gold content" of products, Gorgeous turn around the company, especially Baiyou Ti brand underwear with superior performance gallop high-end market. According to preliminary statistics, only in the first half of this year, sales of products increased by 20% over the same period of last year.

Zou Jifu, executive director and chief marketing officer of Love yarn apparel group, said that in the face of the pain of "price war", Love yarn group adopted a way to gain access to the market by creating a differentiated brand. Our underwear and other brands of underwear compared to two major differences, first, environmental protection, high technology content. For example, Love yarn baby alloy bra and Baiyou Ti liquefied titanium bra, not only environmentally friendly fabrics, comfortable, non-irritating to the human body, memory alloy steel ring and liquefied titanium fabric used to bring a variety of benefits to consumers, except Slim Body Also has a comfortable, breathable, bactericidal, radiation protection, breast massage and conservation, prevention and mitigation of various breast diseases and other effects. Second, the price advantage. Our underwear and other brands of similar products compared to the price of the people closer to the price, we put underwear into three grades, low, mid-range, high-grade, to meet different regions, different levels of consumption, different aesthetic value The individual needs of women, so that every woman like to adjust the underwear can wear their own underwear.

According to report, Baiyou Ti liquefied titanium bra successfully entered the high-end market, access to a wide range of recognition, sales all the way up. Fully proved the high-tech content, high product quality is to enter the high-end market pass. According to Zou said, high-end brands are down to earth, no differentiation of products is difficult to enter the high-end market. Baiyou Ti invested heavily in scientific research funds each year for technological innovation and technological improvements, so as to ensure that it is in the lingerie market, high-end brand status.

Baiyou Ti high value-added brand, focused on its quality and taste, "life I enjoy" Baiyou Ti brand proposition, the style is luxurious, noble, elegant, taste, character is the perfect combination of technology and fashion , Elegance and health complement each other, has been white-collar elite, successful women respected, fit the high-end women's pursuit of high-quality life psychology, enhance the Baiyou Ti brand in the market terminal pull.

In the underwear brand homogeneity of the prevalence of the background of the wind, to establish a market-competitive brand, must create unique value beyond the product, this value is mainly reflected in not only to provide consumers with products, but also for consumers Solve practical problems, reduce consumer shopping risk, meet the spiritual needs. Baiyou Ti is committed to providing oriental women with high value-added products, so that underwear can not only play a protective role on the body, but also shape the body, radiation protection, eliminate bacterial damage, relieve muscle soreness, breast health benefits. Each underwear through the details to reflect the meticulous care of consumers, when consumers wear such underwear, I feel very sweet, very value, so as to obtain the psychological satisfaction and mental pleasure.

With the continuous improvement of women's awareness of aesthetics and health care, high gold content of underwear will be more and more favored by women, unashamed Love yarn group rely on the superb ability to innovate science and technology, will continue to play a leading industry out of the haze, gorgeous The role of turnaround goose.

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