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INVISTA launched LYCRAbeauty new underwear fabric
On October 19, Invista launched its 2010 "Face-to-Face Invista Business Opportunity" event in Shanghai. This event focused on showcasing a range of innovative fabrics designed to meet the evolving needs of the fashion and textile industry. Among the highlights was LYCRAbeauty, a fabric specifically developed for body-sculpting undergarments. It aims to enhance the fit and comfort of women's wear, offering improved support and a more flattering look that boosts confidence and overall wearing experience.
In addition to LYCRAbeauty, Invista also presented other advanced fabric solutions such as LYCRAfreshFX, ideal for maintaining freshness in undergarments and swimwear, and XtraLifeLYCRA fibers, known for their durability and stretch retention. For shirts, the brand introduced LYCRAFREEF! T, which offers flexibility and comfort without compromising style.
For denim, LYCRAlastingFIT was showcased for XENON jeans, ensuring long-lasting shape and fit, while XFITLYCRA provided enhanced stretch and recovery. In the sports and outdoor segment, LYCRASPORT and COOLMAX fabrics were on display, offering breathability, moisture-wicking properties, and superior performance. Lastly, the event featured LYCRAFusion fiber for socks, delivering a unique blend of softness, strength, and comfort.
This event not only highlighted Invista’s commitment to innovation but also demonstrated how their fabrics can help brands create products that better meet consumer expectations in terms of quality, functionality, and aesthetics.