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INVISTA launched LYCRAbeauty new underwear fabric
On October 19, Invista launched its 2010 "Face-to-Face Invista Business Opportunity" event in Shanghai. This showcase highlighted the brand’s latest innovations in fabric technology, with a strong emphasis on LYCRAbeauty fabrics. Designed to meet the growing demand for body-sculpting undergarments, these fabrics aim to enhance the fit and comfort of women's wear, offering a more flattering silhouette while boosting confidence and overall wearing experience.
In addition to LYCRAbeauty, Invista also presented a range of other advanced fabrics tailored for different apparel needs. LYCRAfreshFX was showcased for its freshness and breathability, ideal for undergarments and swimwear. XtraLifeLYCRA fibers were featured for their durability and stretch, perfect for everyday wear. For shirts, LYCRAFREEF! T offered a soft and flexible feel, while LYCRAlastingFIT provided long-lasting shape retention for XENON jeans and XFITLYCRA fabric.
The event also included LYCRASPORT for athletic and outdoor wear, ensuring flexibility and performance, and COOLMAX for moisture-wicking properties in activewear. A special highlight was the introduction of LYCRAFusion fiber, an innovative solution designed specifically for socks, combining comfort, support, and durability.
This event not only demonstrated Invista’s commitment to innovation but also reinforced its position as a leader in providing high-performance fabrics that meet the evolving needs of consumers worldwide. With a focus on both functionality and style, Invista continues to empower brands and designers to create products that truly resonate with modern consumers.