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The French home textile market is sluggish
According to a report from a French textile newspaper on the 30th, the French home textile market had experienced a positive period this summer due to price reductions. However, recent data shows that the market has started to show signs of decline since September. The trend continued into October, with average revenue dropping by 2% compared to the same period last year, according to a survey conducted by the newspaper in shopping malls.
Industry insiders suggest that the weakening demand is linked to shifting consumer behavior. Instead of waiting for the right moment, more people are now making quick, long-term purchasing decisions. To save money, consumers have become more strategic, often waiting for sales and discounts before buying home textiles and decorative items. This change in shopping habits has impacted overall sales performance.
Interestingly, some products still perform well despite the general downturn. Items like feather dusters, screens, curtains, and furniture fabrics have seen stable or even increased sales, likely due to seasonal needs as temperatures begin to drop. This indicates that while the market is struggling overall, certain categories remain resilient, offering hope for future recovery.
The situation highlights the importance of adapting to changing consumer preferences and leveraging promotional strategies effectively to maintain sales momentum in the coming months.
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