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CC & DD2011 Summer "students as summer flowers" released in Shanghai
CC & DD, a brand well-known for its "affordable fashion" approach, recently held its summer new product launch and ordering conference in Shanghai with the theme of "Health and Summer Flowers." The concept draws inspiration from the vibrant and blooming nature of summer flowers, which thrive in the brightest sunlight, symbolizing the brilliance and vitality of life. The designers chose the theme of "Health and Summer as Flower," embodying CC & DD's philosophy that fashion should not merely be a collection of elements, but rather an expression of meaningful style—fashion is more than just eye-catching; it’s intellectual and thoughtful.
At the event, the company also recognized and celebrated outstanding franchisees and agents by presenting them with various awards. CC & DD, originally founded in the Virgin Islands, England in 1982, has always aimed to promote British culture and fashion globally. In 1998, Shanghai Hill Court Clothing Co., Ltd. was established, and in 2006, it successfully acquired the exclusive agency rights for CC & DD in China from CC & DD INVESTMENT LIMITED.
With multiple product planning centers in Shanghai and Xiamen, the company has built a core team of designers and buyers under YAYACHEN, ensuring that CC & DD not only offers internationally inspired designs but also deeply understands the Chinese market. The brand focuses on a fashionable yet elegant aesthetic, aiming to resonate with the emotional and psychological needs of its audience.
Currently, CC & DD has completed its initial market setup in China and is expanding rapidly. It targets women aged 20 to 30, offering clothing suitable for a wide range of life situations—work, travel, leisure, entertainment, and parties. The brand’s logo, made up of the letters "C," "C," "D," and "D," represents the founders, Cindy and Candice, and reflects a strong design identity. CC & DD launches 18 new collections each year, continuously evolving with the times.
In addition, the company adapts its products to suit local tastes while maintaining international trends, ensuring that its global brand image aligns perfectly with the Chinese market. This strategic approach has earned CC & DD significant recognition as a fashion brand that bridges cultures and meets the expectations of modern women.