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Nike Sportswear Holds "Bleed Your Colors" Event (Figure)
Nike Sportswear, a division of the globally renowned sports brand Nike, recently launched an exciting campaign titled “Bleed Your Colors.†This initiative aims to celebrate the spirit of college athletics by identifying student-athletes who represent their respective universities and showcasing the unique colors that define each institution. The campaign was creatively led by the prestigious advertising agency AKQA, known for its innovative approach in the marketing world.
To bring this vision to life, Nike partnered with acclaimed Los Angeles-based photographer Matthew Welch, whose work has been featured in campaigns for major brands such as Sprint, Apple, adidas, ESPN, and T-Mobile. His involvement added a visually striking dimension to the project, capturing the energy and passion of the athletes.
In addition to the photography, participants in the “Bleed Your Colors†event had the rare opportunity to meet NBA stars like Zach Randolph, Brandon Roy, Jerald Henderson, Johnny Flynn, Ty Lawson, and Rajon Rondo. These interactions not only inspired the athletes but also highlighted the connection between collegiate and professional sports.
Each athlete was also given the chance to wear their school’s iconic N98 jacket and pose for a series of symbolic photos that captured the essence of their university's identity. This campaign is more than just a celebration of sport—it's a tribute to the culture, pride, and legacy behind every college team.
The event received widespread attention and continues to resonate with fans and athletes alike. If you're interested in seeing more, keep an eye out for future updates and additional stories from the “Bleed Your Colors†journey.