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Nike Sportswear Holds "Bleed Your Colors" Event (Figure)
Nike Sportswear, a renowned division of the global sports giant Nike, recently launched an exciting campaign titled “Bleed Your Colors.†This initiative aims to celebrate the spirit of college athletics by identifying student-athletes who embody the essence of their respective universities. Each school's unique identity and vibrant colors are highlighted through this creative project, showcasing the deep connection between athletes and their institutions.
The campaign was creatively directed by AKQA, one of the most respected advertising agencies in the industry. To bring the vision to life, they enlisted the talents of Matthew Welch, a celebrated Los Angeles-based photographer known for his work with major brands like Sprint, Apple, adidas, ESPN, and T-Mobile. His distinctive style adds a fresh and dynamic visual element to the project.
In addition to capturing the energy of college athletes, participants in the “Bleed Your Colors†event had the chance to meet several NBA stars, including Zach Randolph, Brandon Roy, Jerald Henderson, Johnny Flynn, Ty Lawson, and Rajon Rondo. These interactions not only inspire young athletes but also add a special touch to the campaign’s storytelling.
Each athlete also had the opportunity to wear their school’s iconic N98 jacket while being photographed for a series of symbolic images that reflect the pride and passion of their university. The campaign is more than just a photo shoot—it’s a celebration of school spirit, athletic excellence, and the power of community.
As the project continues to unfold, fans and students alike are eagerly following the journey of these athletes and the colorful stories behind them. With more updates coming soon, this campaign is set to become a memorable chapter in Nike’s ongoing commitment to inspiring the next generation of athletes.