Rejection of chemical fiber cotton wind more

Leading Word: When the call for environmental protection is raised again, it's time to reflect on what we've done to support this movement. Looking at the basics of life—clothing, food, shelter, and transportation—clothing stands out as a key area. Choosing cotton garments aligns perfectly with the spirit of the "Earth 60" initiative we actively participated in before.

Denim Fever

"As long as I see 100% cotton on the label, I'm happy," many people who care about natural materials say. They often lament that they used to buy clothes without checking the fabric composition, but now they're more conscious. Styles that mix spandex or acrylic are no longer appealing. It’s clear why denim is becoming more popular among the masses.

In the current season, D&G has been showcasing various denim pieces—from skirts to jumpsuits and pure denim shirts. The style is casual and natural, different from their usual bold looks. When shopping, you don’t have to go for dark colors; light shades are better suited for the season and can win favor easily.

Sports Wind

For years, sportswear was dominated by synthetic fibers. Natural cotton was mainly seen in resort-style collections. However, with recent advancements in moisture-wicking and quick-drying technologies, and the growing emphasis on sustainability, cotton is making its way into the sports and leisure market. In spring and summer 2010, both traditional sport brands like Y-3, Lacoste, and Adidas, as well as high-end fashion houses like Hermès and Vivienne Westwood, launched their own “cotton wave.”

Stella McCartney, who has worked with sportswear brands early on, once said, “Why should we sacrifice performance for style?” The classic brand Hermès, under new creative leadership, introduced elegant pure cotton skirts and jackets inspired by tennis wear, combining softness with sophistication. Cotton-based jumpsuits, whether paired with short blazers or long coats, are now closely tied to the latest trends.

When the environmental slogan is raised again, it's time to look around and ask what we’ve actually done to support it. Li Bingbing, for example, collects her bathwater to mop the floor. From a practical perspective, clothing plays a crucial role in daily life. Choosing cotton garments definitely supports the “Earth 60” initiative we once embraced.

Star Influence:

1. Gao Tianxian’s Three Kapok Poets

Toyo 3 “Cotton” Man: While domestic designers were focused on international fame, Japanese designers had already carved out their own space. Their free-spirited, eclectic style, mixed with philosophical elements, helped them stand out in Western fashion.

Kenzo Takada, the first Japanese designer in Paris, founded the iconic KENZO brand. His nickname, “Kapok Poet,” comes from his love for cotton fabrics. His signature use of large floral prints on cotton made him a global influence. Inspired by Japanese kimono culture, he brought warmth and elegance into suits, breaking away from their rigid forms.

Every KENZO collection is filled with vibrant jungle motifs. At the 2010 Paris Spring/Summer Fashion Week, the brand used cotton with varying shades of the same color, along with camouflage and bold prints, creating a striking visual impact.

2. Miyazaki Fabric Magician

Masters are known for their strict fabric choices. He redefined high fashion by using white cotton, knitted cotton, and linen. His work always features unique textures and a perfect fabric feel, which he calls his “second skin.” Many Chinese designers have followed in his footsteps in recent years.

In the 2010 Spring/Summer Fashion Week, he once again amazed with high-purity cotton fabrics, playing with color contrasts. Using his signature wrinkling technique, he created stunning and mysterious effects, reinforcing his design philosophy of “one piece of cloth.”