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Green trend of the brand "SUNROO sunshine mouse" debut 2010CHIC show protagonist
As the first children's wear brand, "SUNROO Sunshine Mouse" (Booth E4A11), participated in the CHIC China International Clothing & Accessories Expo, it quickly captured the attention of both industry professionals and consumers. Over the course of four days, the brand hosted a daily “people’s head†event at its booth, drawing interest from both local and international visitors who came to explore potential business collaborations.
Sun Rui, the general manager of SUNROO Sunshine Mouse, shared insights into the brand's journey. In recent years, the infant and children's wear market has experienced rapid growth, with an increasing share within the broader apparel industry. This has led to fierce competition, as more brands enter the space. Despite challenges, including the global financial crisis, SUNROO Sunshine Mouse has maintained steady and strong development over the past decade. The brand's comprehensive strength and competitive edge have significantly improved, all thanks to its unwavering commitment to quality and environmental responsibility.
From the beginning, SUNROO has focused on using the highest quality, natural, and eco-friendly fabrics. These values earned the brand recognition as one of the "Top Ten Brands Satisfied by China's Infant and Child Clothing Customers" and "Top Ten Influential Brands of China's Children's Wear Industry" in early 2010, solidifying its position as a leader in the sector.
Green sustainability has become a core element of the SUNROO Sunshine Mouse brand. Inspired by the innocence of childhood and the importance of protecting the planet, the brand aims to create a world where children can grow up in a healthy, warm, and natural environment. At the CHIC exhibition, this philosophy was vividly demonstrated through live displays that highlighted the harmony between nature and human life. A tall tree at the center of the booth symbolized the endless cycle of life, while children playing beneath it reflected the brand’s vision of nurturing care and curiosity.
The brand’s products—designed with international appeal, comfort, and elegance—have drawn significant attention at the event. As awareness of environmental issues grows, so does consumer demand for sustainable and ethical brands. SUNROO Sunshine Mouse has not only met this demand but also set a new standard in the industry.
Since its launch, the brand has gained increasing popularity among consumers, who have developed strong emotional connections with the SUNROO name. With the growing emphasis on social responsibility, especially after the Copenhagen Climate Conference in 2009, SUNROO continues to lead by example, encouraging others to take action for the well-being of future generations.
Through its successful franchise model and proven retail strategies, the brand offers partners the opportunity to benefit from its strong brand identity and shared values. In March 2010, SUNROO made its debut at the CHIC Exhibition, making a lasting impression and reinforcing its role as a pioneer in the green children's wear movement.