Jewelry watch: cheap luxury worthy of your start

珠宝腕表

The autumn shoot of 2015 has officially opened. The reporter found that this autumn auction, jewelry, watches, high-end wine, handbags and other luxury goods auctions have increased signs, and the auction categories are more and more diversified, some auction companies will continue to appear in the past or never rarely in the domestic market. The lottery began to try to introduce the country. The industry believes that the domestic jewellery watch luxury market has not yet opened, and the market potential is great in the future. In order to explore new markets and open up new hot spots, many international auction companies have introduced new elements and new models this year to accelerate the cultivation of the market.

Phenomenon: a number of shoots push jewelry auction

This autumn's autumn pre-show is hot. Recently, the reporter found from various pre-show activities that many large-scale auction companies have intensified their promotion of jewelry watches, high-end wines, luxury handbags and other categories this year, and they have joined forces to cultivate the consensus of this new market in China.

Among them, the jewellery part of Poly Hong Kong's autumn shooting this season, specially launched the new Chinese designer theme. At the same time, following the launch of Hermès in spring photography, the Hermès boutique will be launched again. This special event will present more than 140 pieces of Hermès brand.

“The Hermès handbags and accessories auction, which was first launched last season, has been well received by collectors. Hermès specializes in emerald green, pink and blue Nile crocodile leather 30 cm platinum with frosted gold metal fittings for HK$826,000. Dealing, so I hope that this victory will be pursued." Yu Wenhao, head of the Hong Kong Jewelry and Watch Department of Poly, said that the company will include a more complete Hermès series in the autumn auction. "There is definitely an exclusive advantage in the industry."

Sotheby’s Hong Kong’s “Magnificent Jewelry and Jade Jewelry” auction in Hong Kong on October 7th, featuring two European royal aristocratic jewellery, one for the Viscount Viscount Diamond necklace, sold by the French Imperial Jewelry Auction in 1887 The composition of 28 diamonds. The other is the Cowdley Pearl Necklace, once a famous British connoisseur, the Countess of Cowdray, which was made up of Cartier's 42 rare natural gray sea pearls.

Christie's “Elegance Life Art” auction held in Shanghai Autumn Auction in October brought the luxury handbag auction to China for the first time. Lin Boming, the international director of Christie's Handbags and Accessories Department, told reporters that in addition to more than 10 Hermes handbags, there are 110 watches in the auction, which are from the world's top manufacturers and jewelry brands, with a wide range of styles and prices. Suitable, brands include Patek Philippe, Breguet, Vacheron Constantin, Harry Winston, Cartier and so on. "We will use this to test the reaction of the market."

Lin Boming said that buyers of used bags in China are very concerned about the level. They are quite knowledgeable and know the color, material and price clearly. “Most mainland buyers have a certain collection. I hope that we can find a bag of a specific color and model, which is usually a very high value, very rare and finest material, and the least color.”

International veteran auction company Bonhams will hold the "Affordable Luxury" auction for the first time at the Hong Kong Art Gallery on September 23. According to Zhao Shiya, director of the Jewelry Department of Bangsex (Hong Kong), the objective of “fair price luxury” is to build a new platform to reach a wider range of collectors. The price of the auction starts from several thousand Hong Kong dollars, which can attract more buyers, including Let the younger generation enter the auction floor and buy their favorite jewelry at a price that is reasonable than the retail price. “We have been trying to reach out to new buying communities in different ways. So far, we have received many positive reactions, which will not be affected because of the difference between this small shot and the other two auctions.”

It is reported that on December 2 this year, Bonhams will hold two jewellery and jade auctions in Hong Kong. At that time, we will look for more rare and precious jade jewellery and jadeite products.

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