Using Design to Construct Brand Charm--Analyzing the Top Design Concept of T100 Parenting Children's Wear Brand Dong Wenmei

Using Design to Construct Brand Charm--Analyzing the Top Design Concept of T100 Parenting Children's Wear Brand Dong Wenmei

Design corporate culture connotation from the heart

Dong Wenmei, who graduated from Chongqing Medical University, had a deep understanding of life in the process of getting medical treatment. When she put down her scalpel and picked up a garment cutting knife to cut out the dream of beauty that she loved, she gradually realized that she had a few designs. It is not difficult to dress a daughter with beautiful clothes, but creating a culture system that creates fashion parents is a huge brand innovation project.

Dong Wenmei led her design team to use classic aesthetics and precise cutting as the conceptual benchmarks. Using the harmonious and uniform styles, fabrics, and colors to reflect the family relationship as the starting point, she built an emotional atmosphere for parent-child outfits and quickly put people's hearts deep down. The desire and dream of affection is transformed into classic fashions such as warm parent-child outfits and warm family outfits. In order to further integrate noble relationships into every aspect of design, research and development, manufacturing, sales, and sales, Dong Wenmei launched a series of design innovations focused on improving corporate culture.

In order to ensure that each fashion fully embodies the connotation of parent-child quality, Dong Wenmei personally designed the various production processes of product manufacturing: all the products went to designated manufacturers to customize the environmental protection apparel fabrics; the company invested heavily in buying back imported fasteners, top-grade decontamination washing water And sterilize equipment to ensure that the clothing buttons are firmer and the product is zero-pollution; all clothing is medically disinfected before it leaves the factory; product trucks must be disinfected every day; decoration materials, salesperson clothing, and delivery product vehicles of the T100 store shelves are all According to the requirements of green environmental protection rigorous selection. Although this approach has increased the cost by nearly 30%, it has ensured that the product does not cause any harm to the health of consumers.

Under Dong Wenmei's meticulous design, a series of heartfelt sentiment transfer activities became a corporate system in the T100 brand company, becoming a routine event that has had a huge impact on society: employees of companies who have headaches and feel bad You can go directly to the company boss's office to ask for medical advice. Li Changlun, the general manager who had been a doctor, had to spend thousands of dollars a year to buy medicine for his patients, in addition to the medical kits he was standing for. Every summer, the T100 brand will hold a parent-child cultural festival to bring employees left behind to join their parents in Guangzhou. In addition to providing accommodation for these children, the company organizes them to watch movies with their parents, visit the mall, and experience parent-child relationships. fashion. In the T100 brand store, a variety of parent-child cultural activities tailored for customers, such as "Mother and daughter concentric to make cakes" and parenting knowledge salons, are always on stream and have won the love of customers.

Combining the true feelings of love into every detail of business management, Dong Wenmei lets employees experience the profound connotation of parent-child and inherit it as a corporate culture. The staff of the central blood station where the T100 brand is located told the reporter that whenever the blood bank experienced seasonal ischemia, the T100 invited the blood station staff to the company to organize the employees to donate blood collectively. Dong Wenmei and his wife are in front of the blood donation team every time, giving employees an example. Statistics show that for ten consecutive years, T100 employees have donated 290,000 milliliters of blood, and donated numerous donations to the society.