With the rapid development of the Internet in our country, e-commerce platforms such as Taobao and Jingdong continue to rise, and the trend of traditional clothing brands entering the field of e-commerce is irreversible. While the brand is developing rapidly in the field of e-commerce, the online eco-environment has also become more and more complicated, putting forward new requirements on brand building. Exposure to one of the traditional women's brand Gloria usher in this new outbreak in the electricity supplier channels, nearly two annual sales rate of 100% annually. From 2008 settled in Taobao formally entered the field of e-commerce, online sales in 2011 exceeded 70 million yuan, and then to 2012, total sales of e-commerce exceeded 170 million yuan in 2013, total sales of e-commerce is expected to exceed 300 million Yuan, GOELIA Gloria geometric development far beyond people's imagination, the root cause of what is it? Recently, the Tenth China Brand Value Management Forum with the theme of "From Big to Strong - From Big Brand to Strong Brand" and 2013 Best Brand Construction Case Selection in China were held in Shanghai. In this brilliant star event, with a full network of new marketing thinking, new model, "the whole network marketing, a new look - the traditional brand of Internet marketing companies innovative road" case won the "2013 China Top Ten Brands Construction Case "award, is the first Chinese women's apparel industry won the honor of the women's wear brand, becoming the largest dark horse this year's list of brands, its cross-line marketing model has drawn much attention. Built on the line under the entire network marketing model The past two years, Goliath across the implementation of online and offline marketing strategy can be described as impressive. Although Gallia rapid development, but many entities women's brands in the field of electricity providers come from behind. In the meantime, as the development of the e-commerce industry continues to accelerate, the competition among the major e-commerce platforms has intensified, and the online ecosystem facing brands has also become increasingly complicated. How to avoid being bundled platform? How to allocate resources between different platforms, grasp the timing, intensity and rhythm of promotion? These problems seem increasingly serious. Under the combined effect of these factors, Goliath's e-commerce business has encountered a bottleneck in its development and strategic changes must be achieved if new growth is to be achieved. To this end, Gillia marketing center of gravity from the traditional planning burst point into the whole network layout contacts, and actively expand the depth and breadth of multi-platform distribution, integration of Internet marketing, the formation of the whole network across the online marketing model offline. The China Brand Value Management Forum jointly organized by commercial newspaper leader 21st Century Business Herald and Interbrand, the world's largest brand consultancy firm has held 10 forums so far. The annual best brand building case selection has attracted over 300 excellent brands participate. Prior to HSBC, Belle, Mercedes-Benz, Haier and other brands have won the award. Gloria break through the traditional shopping route, enter the broader network development system, to create more value and growth space for Gallia, Gallonia become the industry's most valuable brand marketing research topic. Dress Shoes Weddi,Business Casual Dress Shoes,Men Formal Dress Shoes,Men's Pointed Dress Shoes GDMK GROUP WEIHAI SHOES CO., LTD. , https://www.gdmkgroup.com