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Big S married yet? Big S day Bei Er endorsement signing ceremony vomit truth
October 30, in Guangzhou, came a surprising announcement that sent waves through S fans: Big S is getting married! Not only that, but she also revealed during the event that on her wedding night, she will wear a handmade crystal pajama set, calling it the most dazzling look she can ever have in front of her husband.
This was actually part of an endorsement event for Bell, a renowned French fashion home service brand. On the same day, Daybe, a famous French pajama brand, held its first China Merchants Conference in Guangzhou, which concluded successfully.
As the first Chinese celebrity to be featured by Daybe, Big S’s appearance at the event brought immense excitement. The organizers even prepared a special surprise for her—a beautifully crafted white crystal pajama set. Big S expressed her joy, saying this gift was meant for her wedding night and that she would definitely wear it then.
She also shared that she had a romantic encounter with the brand before its arrival in China, and becoming its spokesperson felt like a fate-bound decision. She expressed her gratitude and hope that Daybe would thrive in the Chinese market.
The press conference, titled “Leader Leading, Win-Win Growth,†attracted nearly 300 investors from across the country. Many signed cooperation agreements on the spot, with over 40% of potential customers expressing interest.
Experts such as Mr. Peng Guifu, Executive Vice Chairman of the China Textile Commercial Association, and Professor Li Guang-Dou, a well-known brand strategy expert, attended the event. They engaged in deep discussions with Yan Shaofeng, Chairman of Lettuce Group, about the future of the home textile industry in China.
According to the experts, while home services are still in their early stages in China, the market has huge potential. In Europe and the U.S., people use about 10 sets per person annually, while in countries like Japan, South Korea, and Singapore, it's around 8 sets. In mainland China, it's less than one set per person per year. With a growing middle class, the demand is expected to rise rapidly. Over the next five years, the undergarment market is projected to reach 500 billion yuan in sales, with an annual growth rate of 20%.
Daybe, known for its elegant and high-quality designs, has long been popular in Europe. As consumer preferences evolve, there's a growing desire for stylish and luxurious home wear. With China’s strong manufacturing capabilities, Daybe is poised to make a significant impact in the domestic market. The brand aims to bring its European success to China and continue its legacy of excellence.