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The power of technological change is endless
Speaking of business competitiveness, technological innovation is always a key point. The development history of Tongling Huayuan is also a history of its continuous technological advancement. By persistently pushing forward with innovation, Tongling Huayuan has grown into a major player in the textile industry and ranks among the top ten in the Ma textile sector.
Tongling Huayuan has leveraged technological innovation to expand its market presence. More importantly, these innovations have driven industrial upgrades, enabling the enterprise to weather challenges more effectively. In 2008, despite being impacted by the global financial crisis, the company's sales revenue still reached 650 million yuan. As Liu Yaping, Chairman of Tongling Huayuan, noted in an interview with "Textile and Apparel Weekly," this achievement is the result of continuous improvements in the company's technological capabilities and new product development.
Since its founding in the 1950s, Tongling Huayuan has consistently focused on technological innovation. By deeply processing and fully utilizing flax, ramie, and other hemp fibers, the company has built an integrated industrial chain encompassing spinning, weaving, dyeing, finishing, and garment production. With two printing and dyeing subsidiaries, one clothing company, and one automotive interior firm, Tongling Huayuan has established a solid foundation in the production and processing of knitted fabrics, printed fabrics, and hemp textiles.
Following China's entry into the WTO, Tongling Huayuan intensified its technological innovation efforts to better compete on the global stage. In 2001, the company successfully redesigned a "short fiber wet spinning" production line using ramie equipment, which marked the first implementation of the wet spinning process for flax in the country. This breakthrough not only solved the technical challenge of producing flax with ramie equipment but also provided new options for the selection of wet spinning technologies and equipment. This significant innovation earned the company the 2002 "Golden Idea" award from China Huayuan Group for its rationalization proposals.
Continuous technological advancements have significantly enhanced Tongling Huayuan's competitiveness. For instance, the company's shuttleless looms have seen a remarkable increase in efficiency, rising from an initial 10% to 100%. Additionally, the company’s 30 blended yarn varieties—comprising linen, ramie, cotton, and viscose—are considered top-tier domestically. Its hemp knot-free production line, along with processes like bleaching, drying, and dust removal, are among the most advanced globally. Furthermore, Tongling Huayuan boasts advanced ramie spinning production lines imported from France and Germany, making it a leader in producing pure ramie jointless yarn.
Innovation extends beyond production to include product development. Tongling Huayuan’s R&D center, staffed with senior technical experts, gathers domestic and international scientific information and conducts thorough market research to develop products that meet consumer demands. This commitment to innovation has not only helped Tongling Huayuan secure the market but has also earned numerous accolades. For example, its polyester-cotton pineapple tri-color fabric won national recognition as a new product in 2001. Similarly, its high-grade functional ramie-bamboo fiber fabrics received the second prize for technological progress in Anhui Province in 2006. The company’s natural hemp fiber composite panels for automotive interiors were certified by Anhui Province as resourcefully utilized products and recognized as high-tech items by the provincial science and technology agency. Other notable achievements include awards for Tencel/pineapple/polyester blended fabrics and ramie/cotton satin fabrics at the 83rd World Textiles Conference.
Chairman Liu Yaping emphasizes that superior product quality and technology are essential for gaining and maintaining customer trust. Over the years, Tongling Huayuan has maintained steady growth in sales revenue, with new products accounting for 30% of total sales and contributing 42% of total profits.
Technological innovation remains a cornerstone of Tongling Huayuan’s competitive edge. The company invests over 20 million yuan annually in technical reforms and new product development, adhering to the principle of "small steps and rapid progress." Looking ahead, Liu Yaping envisions further enhancements in product technology, management innovation, product structure optimization, and model refinement to drive sustainable growth.
According to Liu, the China Textile Industry Association’s Top 500 Competitiveness Evaluation for textile and apparel companies during 2007–2008 has had profound impacts. Not only did it boost the industry's overall competitiveness, but it also established benchmarks for corporate excellence, enhancing management practices. For the ranked companies, this initiative has fostered stronger brand recognition, improved reputations, and expanded market reach, ensuring long-term success and economic benefits.
After reviewing these developments, Liu concluded that technological innovation empowers businesses to thrive amidst challenges. By continuously upgrading capabilities and optimizing operations, Tongling Huayuan remains resilient and poised for future growth.