Poor cashmere sweater damages cashmere industry reputation

Summary:

"Cashmere clothing on the human body's stimuli can be divided into three categories, namely, chemical stimuli, physical stimuli and biological stimuli." Wu Yanfang, director of cosmetic dermatology at Qingdao Huahan Plastic Surgery Hospital, said that in clinical practice, chemical stimuli Is the most, followed by physical stimulation.

If wool and cashmere products are added with chemicals, such as dyes, when they are produced, people can easily wear erythema and itching, and if the cashmere is mixed with rougher wool, it will rub against the body for a long time at the neckline, especially the skin. Delicate children can easily damage the skin and cause physical irritation. “I have consulted a patient, bought a new cashmere sweater to wear a red ring on the neck for a week to wear.” Wu Yanfang said that when the redness was still very serious. However, this is caused by contact. Without taking medicine, as long as it does not continue to wear, the red dragonfly slowly fades.

It is not only the consumers who are injured, but also the reputation of the entire cashmere industry. Reputation refers to the degree to which an organization gains public trust, goodwill, acceptance, and popularity. It is a social index that evaluates the reputation of an organization. It focuses on the evaluation of “quality”, that is, the ugly, good, or bad social impact of an organization. The degree of trust and praise of the organization.

Cashmere is soft gold and cashmere products are high-end products. This is the reputation of the cashmere industry, or the consumer's reputation is the result of several decades of painstaking efforts in the cashmere industry. Cashmere brand companies have invested a lot of manpower, material resources and financial resources in shaping the high-end image of cashmere. For example, we are familiar with Ordos, snow lotus and other brands of cashmere sweater. Once the reputation of cashmere is damaged, those brand enterprises that produce high-quality cashmere sweaters will suffer, and the development of the entire industry will suffer.


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