New development of cashmere industry

Summary:

1. The consumption of cashmere products is going towards the civilian population, and the consumption is increasing year by year

In Europe, the consumption of cashmere products is a patent of a high-income class. From an economic point of view, cashmere products are high-end consumer goods. Whether they increase income or reduce prices will increase demand.

With the development of the cashmere industry and the improvement of the living standards of the people around the world, cashmere products are gradually becoming popular and consumer demand is expanding year by year. Manufacturers in many countries are also working hard to create low-priced cashmere sweaters, setting their sweaters to low-cost countries, and low-cost imports of European cashmere sweaters have grown rapidly. At the pure cashmere products exhibition set up at the International Apparel Expo in Paris, France, exhibitors launched 100% pure cashmere sweaters.

2. After the quota system is cancelled, the cashmere market will have a trend of reintegration.

After the quota system is abolished, the cashmere industry will realize the optimal allocation of resources throughout the world, and the cashmere industry chain will play its role again in a fair, free and mutually beneficial global market competition. Therefore, all cashmere companies in the world will face new opportunities and challenges.

3/4 of the cashmere sweaters on the international market are Chinese products, but less than 20% of the Chinese brands are actually linked. In the past few years, subject to quota restrictions, most of the cashmere products exported from China entered the international market with the start of OEM projects. The sale of products at “low prices” through “OEM” has kept Chinese cashmere products from being sold at high prices in the international market. In 2005, the average price of cashmere products was 30 US dollars, the lowest 16 US dollars, is 1/4 of the British Apple brand cashmere products, is 1/3 of the Italian Lauro Bina brand cashmere products. The price of a foreign company's original label is 3 to 4 times or even 10 times more than the import price. Foreign companies can make profit by selling about 50% of each batch of products, even if the low-cost sales after the season still have profits.

The cashmere market competition is the competition of comprehensive strength. With the cancellation of global textile quotas in 2005 and the expansion of the international market, China’s cashmere product production capacity will be further released. China’s cashmere industry will attract more foreign capital, advanced technology, and advanced management due to its resource advantages and product advantages. Elements, strengthen cooperation with countries, promote the development of China's cashmere industry in terms of quality, management, environmental protection, branding, and promote industrial upgrading. Some foreign cashmere products companies are about to face the impact of a large number of Chinese cashmere products entering the international market. They will look for developing countries with cheaper labor than China as a partner to open up a diversified market. Therefore, the cashmere market will be reintegrated under the new trading environment.

3. The appreciation of the renminbi in China will lead to a reduction in cashmere products in the international market in the short term

China is a major producer and exporter of cashmere and cashmere products in the world, and the low price is an advantage for China's cashmere exports. The appreciation of the renminbi means a relative increase in the price of cashmere exports. This will reduce the price competitiveness of Chinese products in the international market. Cashmere export companies will also suffer from exchange losses when their export income is converted into renminbi, which will reduce the profitability of cashmere exporters. In addition, the appreciation of the renminbi in 2007, rising labor costs, and rising raw material and energy prices have caused the increase in production costs. This will have a short-term impact on cashmere companies with a high degree of dependence on export trade, and in particular will seriously affect those who win with low prices and technological content. Lower exports of cashmere products.

Based on the above factors, the appreciation of the renminbi in China has a significant impact on domestic and foreign production costs, and will further guide the transfer of capital to more profitable production areas. Therefore, international companies will invest in factories in lower-cost countries. China's cashmere manufacturers will sell cashmere products in the country in the short term; in the long term, they will tap potential from lowering costs and increasing profits, increase the added value of their products, and export growth will resume.


4. To increase the technological content of products and create independent brands will become the subject of competition in the world cashmere market Under the severe impact of environmental protection and competitive environment, the competition in the world cashmere industry has gradually evolved from product quality competition to individual service and brand value competition.

Italy, England, France and other countries do not produce cashmere, but have the world's top cashmere brands. Although China's cashmere industry has dozens of well-known brands, there are few independent brands that “go abroad”. China's Erdos Group, the largest cashmere manufacturer in China, has been attempting to play its own brand in foreign countries. However, its own brand in export products in 2006 accounted for only about 10%, and other brands were sold by world-renowned apparel sellers.

At present, with the introduction of the internationally accepted business model, the quality of Chinese cashmere products has been steadily increasing. Many well-known companies, such as Ordos, Parrot, Goldlion, and St. Petersburg, are no longer satisfied with the processing of foreign brands. Work hard to develop products with independent intellectual property rights, improve the scientific and technological content of products, increase the added value, and cultivate international famous brands.


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