“The cashmere industry is an important aspect of the green agriculture and animal husbandry industry in Inner Mongolia. To promote the transformation and upgrading as soon as possible, we organized more than a dozen well-known cashmere brand companies in Inner Mongolia to perform their costumes. The purpose is to promote each other, learn from each other, and promote the entire cashmere industry in Inner Mongolia. The brand upgrades and develops.†Wang Fengzhi said that the reason for running the exhibition was very emotional. At the scene, the reporter saw that there was no decoration on the white T stage background wall. Only the dark lines of the bold characters and the organizers of the lower right corner of the “rejuvenate the well-known cashmere brand products in Inner Mongolia cashmere industry†information. The male and female models on the show stage wear cashmere products of different styles and colors to perform. Wang Fengzhi told reporters that as early as 2010, Inner Mongolia Autonomous Region Chairman Battelle had already issued a call to revive the cashmere industry. "The past few years should be the historical period for the development of our cashmere industry in Inner Mongolia. It is also a turning point." Inner Mongolia Dongda Mongol Wang Cashmere Group also brought its own cashmere products to show. This veteran company that has been working in the cashmere industry for more than 20 years is also very concerned about the current development. "After these years of development, there are bottlenecks and problems. The advantages of raw materials are not as obvious as before, and some of the processing links have also been transferred to the south," says Zhao Yunru, regional manager of the company. “Cashmere is just a raw material for consumers, and it was called soft gold. Now customers need not only better raw materials for cashmere products, but also require fashionable styles and brand awareness.†Zhao Yun told reporters, currently Supported by government policies, enterprises also want to do industrial transformation and upgrading of cashmere. "Corresponding to the needs of consumers, our future development must also focus on quality and brand." “At present, the single warmth can not meet the needs of consumers, then we need product innovation and reform.†Similarly, Wang Fengzhi also issued similar feelings. In the display of cashmere products on the day, the reporter saw that men’s wear was mainly based on basic cashmere pullovers and cardigans with different designs and matching scarves or bow ties. Compared to men, the choice of women's models is much richer: there are basic models of half-sleeved, long-sleeved, and sundresses; capes with random personality, large shawls, bat-shirts, and a variety of different lengths of cardigans for daily commuting. There are also bright, thick and thick scarves and eyelashes. Not only that, but also the choice of color and pattern of cashmere products: Waves, splicing, hitting color, geometric prints, etc. Many of the girls under the audience watched. “Cashmere is a small branch of clothing, and clothes need to be matched, which will produce different needs.†Speaking of the future market of cashmere, Zhao Yun explained. Wang Fengshan wore a dark green custom cashmere cheongsam that day, very beautiful. "Like this, I combine Chinese culture with the best quality cashmere in Inner Mongolia. Of course, it will have a superimposed effect of 1+1>2." She also told reporters, "We still have cashmere Mongolian robes, cashmere fashion These are the clothes that subvert our past cashmere sweaters." “But at present, the cashmere industry needs to be repositioned. We must start from the source and build the industrial chain. Like Pangu Group, we have established a cashmere base in Alashan League, Inner Mongolia to carry out preservation, breeding and cultivation of new varieties to create a higher end. The brand hopes to be among the international luxury goods in the future.†Wang Fengzhi was also Chairman of Pangu Cashmere Group. She used the example of corporate development as a reporter for an example. Comfort, elegance, taste, dignity, etc. These "high frequency words" appearing in the narration words of participating companies at the same day can also indirectly reflect the future of these Inner Mongolia cashmere companies. Na Risu came to the conference from Erenhot, a border port city in China and Mongolia. He is a staff member of the local Maoyuan Cashmere Company. "Benefited, I took a lot of photos as data." Speaking of the current development of the cashmere industry, Narisu has confidence and concerns. “The quality of cashmere in the market is indeed uneven, and many customers I contact with can not distinguish between wool and cashmere. These are certainly not problems that can be solved by one of our cashmere companies and require the entire industry, government, and consumers. Move up." Gai Zhiyi, a professor at Inner Mongolia Agricultural University, said in an interview with reporters that the cashmere industry in Inner Mongolia has had a glorious future, but it has since taken a downward slope, and now it has renewed its revitalization of the cashmere industry. In the future, it may change from batch-oriented and large-scale to “private orderâ€. Microfiber sports towels are a type of towel that is designed
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Inner Mongolia Cashmere Industry Revitalization
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