Qianlong family clothing is not only simple as pajamas

Popular clothes in China, originated in Europe and the United States Soho family

Born in the 1980s in the United States and Europe, the "Soho family" popular in China today spends most of its working life at home. Clothing needs are light and comfortable without losing the fashion and courtesy.

From this origin, home clothes have been given a new meaning, is a symbol of high quality of life, represents a leisure, elegant attitude and style of life. It can be applied to all kinds of home life such as leisure, sports, shopping, walking, meeting and sleeping.

From this it can be seen that in Europe, America and other places, home clothes are not pajamas. They are clothes that can be worn within a radius of 500 meters at home, and pajamas are only one of them. The most representative brand is Victoria's Secret, which has a wide range of product categories. It uses fashionable design techniques and comfortable fabrics to expand the product from the inside to the outside. It covers all household life projects; in terms of its global market sales, Leisure and sports apparel are the most popular.

Homewear started in pajamas in China, but not just pajamas.

For the existing domestic consumers, the initial idea of ​​buying home clothes was "I need a pajamas", and then bought a home service that they think is "pajamas" because of convenience, shopping guide recommendation, or price.

What is home service? From the point of view of the origin of home clothes, home clothes are home life clothes, what kind of home life naturally has corresponding clothing, which can be leisure wear for leisure time, sportswear for daily activities, and meeting at the gathering of relatives and friends. Pyjamas in intimate and bedroom settings, even gardening clothes, kitchen wear, bathrobes, underwear, fun pajamas, etc., are all that can be worn around the home and home. Looking at the domestic market, although the brand of home service wears a sleek, modern design, it surprisingly and consistently highlights the comfort and arbitrariness of home wear, and ignores the wear of home wear.

Qianlong family clothing, can be pajamas, out clothing, and even casual clothes!

French fashion designer Angelo said: “What do women want? After I had done 30 years of costume design, I realized that they wanted freedom.” The lazy days at home can be truly free, along with different living environments, and a variety of homewear that is based on the theme of leisure and comfort.

In the midst of the brand's growing trend of squandering desires, there is a brand known as “The Family of Qian Long” that makes it stand out from the crowd. Qianlong family known as "urban leisure" style home service, the product involves casual wear, sportswear, pajamas, trousers, warm underwear and so on. The Qianlong family divided their home's clothing from outside to inside:

Firstly, it is suitable for leisure-style home clothes in courtyards, residential areas, shopping, and vacations. This type of clothing is interwoven between fashion and indoor home wear. Fashion design techniques are used to highlight fashion sense, fabrics and design rules for home wear are used. Emphasize comfort and arbitrariness. In Qianlong family's home service clothing for spring/summer 2013, this type of clothing accounted for about 50% of the clothing, which can be suits, skirts, one-pieces, and family-friendly clothes. This not only expands the wearing range of home wear, but also greatly facilitates people’s clothing. life.

Secondly, it is suitable for the family's clothing that meets the family and meets the family (from the bedroom to the living room and the study). This kind of clothing highlights the comfort and freedom when it is worn. The colors are mostly warm and elegant, and the styles are simple and stylish, reflecting the leisurely and true self at home.

Third, it only applies to the bedroom, that is, the pajamas in the true sense, it has a strong privacy but can truly demonstrate the beauty. In the spring and summer 2013 pajama fabrics, Qianlong's family clothing has emphasized health and comfort, has a graceful and soft style, and also has a vague and subtle style. The colors and styles are full of tension and imagination, emphasizing personal emotions and bedroom atmosphere.

Slow motion, Qianlong family home service can also be sportswear!

With the deepening of the concept of health, sports have become an indispensable activity in people's leisure time at home. Traditional sportswear has tough lines and lacks new styles. It is suitable for sports fields but is not suitable for everyday sports wear. The Qianlong family's home wear is injecting casual style into sportswear with the concept of “slow motion”, weakening the tough and thick lines of sportswear, and using popular elements to make sportswear live and fashionable so that it can be a clothing for everyday sports. It can also be a clothing that shows a healthy and symbolic vitality. Taking the 2013 spring summer homewear as an example, the Qianlong family home wear has applied the wave, geometry, and ethnic elements of today's big heat. The color is bold and novel. The style adds a small amount of regular models, most of which are irregular fashion models and Korean version. The main style. In this way, the traditional thinking mode that allows sportswear to jump out of sports clothing becomes a day-to-day attire for people to show health and vitality and can be used in various leisure situations.

According to the relevant data of the home furnishing industry, in the United States and Europe, the per capita home service is 15 sets per year; the per capita home service in Singapore, Japan, South Korea, Taiwan, Hong Kong and other Asian countries and regions also has 8 sets per year. Some people say that the foreign status quo is a benchmark for the development of the domestic market. Home clothes will surely enter millions of households and become a good partner for our happy and happy life.