Adidas' first running shoes made by Speedfactory

German sportswear giant adidas launched its first pair of running shoes produced in Germany's Speedfactory (fast factory) and described it as the first step in the sportswear industry's "game rules change."

The German limited edition adidas high-performance Futurecraft MFG was asked on September 21st, 2016. The shoe was manufactured at the factory in Ansbach, Germany, using robotic technology from the automated module production unit for quick response and flexible production. To provide a customized product that is unique to individual consumers.

The shoe will be one of the adidas running shoes and will be a preliminary test for adidas to launch other categories in the future.

James Carnes, vice president of strategic innovation at adidas, said: "The launch of the adidas Futurecraft MFG is a decisive moment for our industry."

“Because of Speedfactory, we have an innovative model that can be placed anywhere in the world and change the industry – bringing lab products to the street. This gives us the opportunity to combine unique production speeds with flexibility to rethink traditional craftsmanship. The starting point for the journey is adidas Futurecraft MFG, and our goal is to provide products to consumers when they need it."

This running shoe uses ARAMIS motion capture technology to understand the precise details of the foot movement when the athlete is running. In order to provide the best possible support for the shoes, ARAMIS replaced the previous shoe side brackets and heel support.

According to adidas, an "innovation" in the process means that footwear is not only more durable, but also has the benefits of adidas Boost technology, allowing Futurecraft MFG to have all the advantages of recent adidas running shoes.

The final major feature is the new torsion bar that is attached to the outsole to provide greater flexibility. According to adidas, the Primeknit fabric on the running upper provides a high level of comfort, support and style.

Ben Herath, deputy director of design at adidas, explained: “From a design perspective, Speedfactory gives us the opportunity to explore new ways to create the perfect footwear. The factory allows us to use data and analytics to shape the future of functional products. Knowing real-life situations to create footwear can give athletes real benefits, and Futurecraft MFG is the beginning of this exciting journey."

This running shoe, like its name, will only be sold in the German market. The United States will be the next beneficiary of the Speedfactory model, and adidas will build a similar plant in Cherokee County, Atlanta.

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