World Brands Resist "Beat" Firs

Shanshan Group began to introduce world brands in the apparel industry, such as Renoir, France, and cooperated with 12 world-renowned apparel brand companies. "By cooperating with the international big brands, we have undergone earth-shaking changes in talents, industrial structure, and technical structure, and have also driven the management and development of our own Shanshan brand."

Zheng Yonggang

Provincial People’s Congress

Zheng Yonggang, Chairman, President and Secretary of the Party Committee of Shanshan Group Co., Ltd.

Enterprise flagship product: clothing

When the financial crisis swept across the globe, many export companies in Zhejiang were badly beaten. Shanshan, however, increased in contravention of the trend and sales soared by 35%.

Yesterday, Zheng Yonggang, chairman, president, and party committee secretary of Shanshan Group Co., Ltd., accepted an interview with this reporter.

"Often 8 to 10 years, there will be a financial crisis. This is a law." Zheng Yonggang said that the crisis is a very deadly blow to unprepared companies.

Shanshan has several firsts in China: for example, the first Chinese clothing company that puts forward the brand concept, and the first Chinese clothing listed company. However, Zheng Yonggang is not satisfied with this. "I figured out a truth: the brand is shared throughout the world. So I began to look for an all-round breakthrough - to become a world brand."

Shanshan Group began to introduce world brands in the apparel industry, such as Renoir, France, and cooperated with 12 world-renowned apparel brand companies. "By cooperating with the international big brands, we have undergone earth-shaking changes in talents, industrial structure, and technical structure, and have also driven the management and development of our own Shanshan brand."

Zheng Yonggang proudly stated: “The clothes we produce are now competing with Italian and French top-level clothing brands.”

Some domestic companies doing foreign trade have been affected by the financial crisis. Why did Shanshan's exports remain invincible? Zheng Yonggang replied: “This is the purpose of our cooperation with international brands - cooperation with international brands, the introduction of their advanced technology, talent, management and other resources, at the same time we have low-cost advantages. So the more financial crisis, To us, the more it is an opportunity."

Zheng Yonggang said: “After this round, companies can't sit back and relax. We need to start thinking about how to deal with the next crisis.”

He disclosed that as early as 10 years ago, Shanshan Group began to make lithium-ion battery materials industry, setting a precedent for the first domestic company. However, 10 years later, similar companies in Japan and the United States have opened up. “So we think again, what should we do when the next crisis comes up?” Zheng Yonggang concluded: “We want to raise the pro! Now we have found a company with the world’s best technology in this area and have signed a joint venture. Now We have great confidence in the future."