2010 Chic Nofinie: Ensemble "Art" and "Real"

One of the important reasons why traditional handicrafts are lost is that they have not been able to adapt well to modern aesthetic needs and integrate modern business ideas. The need for traditional arts and crafts in Foshan to cut into the modern market has transformed traditional handicraft into a new vitality for urban culture.

2010 Chic Nofinie: Ensemble "Art" and "Real"

After the 1970s, because of the impact of chemical fiber fabrics, the market for silk yarns has been declining. Finally, only one company is producing silk yarns; after the 1990s, Xiang Yunsha was reinvented by fashion designers. Excavation has become a fashion element, and then gradually into the fashion world. Until Xiangyunsha declared itself as a national non-material conservation heritage project, the development would be even better. From now on, whether it is from the production of fabrics or the production of shirts has reached a gratifying level.

2010 Chic Nofinie: Ensemble "Art" and "Real"

The reason why traditional handicrafts are lost is because the market is shrinking. To preserve the traditional arts and crafts propaganda, it is necessary to enhance the cultural spending power of the market, especially the traditional cultural consumption power. If the traditional arts and crafts are well promoted and packaged, some things can be designed to be more fashionable and may be used as a daily necessities closely related to modern life. The inheritance of handicrafts can also be developed better. The most important of these is to combine with the entity and take the approach of brand management to the market. In this regard, Mr. Liang Zhu has his own unique understanding and thinking. In the end, he led the organic combination of the traditional crafts of “Sang Yun Sha” and “Norfini”. Mr. Liang Zhu served as the brand of “Norfini”. executive director.