Suddenly, the spring breeze came, and entrepreneurship suddenly became a concern of everyone. Whether it is TV, newspapers or websites, it is reporting the policies of entrepreneurship, the story of success, and everyone is discussing plans for entrepreneurship.
To do international trade and engage in import and export business is also a way of starting a business. Big> Home may have doubts, domestic trade is still not doing well, go to engage in international trade, is it still not ran to learn to walk, is it not a bite to eat a fat man?
The ideas and practices of foreign trade enterprises that have “turned to domestic salesâ€, plan “transfer domestic sales†and want to “transfer domestic sales†are different. However, as far as its basic meaning is concerned, it can be roughly divided into three categories: the former category is the hope of “walking on two legsâ€; the second category is the pursuit of production capacity utilization; the third category is determined to achieve a strategic position in the domestic market. Because of the difference in starting point, the practical effect of “transfer domestic sales†will inevitably be different.
I hope that the foreign trade enterprises that "walk on two legs" will "transfer domestically" their ideas and behaviors, mostly in the case of large or continuous decline in foreign trade profits, or in the case of sharp decline in foreign trade business orders, or in the case of encounters When the staged foreign trade prospects are uncertain, I think that we should adopt the "strategy" of "walking on two legs." Because of this, once the staged foreign trade profits improve, foreign trade orders increase, the foreign trade prospects are "clear", and "transfer domestic sales" encounter various problems, these foreign trade enterprises are likely to return to the old road of pure foreign trade. Go up. Therefore, the risk of “transfer domestic sales†under such incentives is greater.
Foreign trade enterprises pursuing the use of production capacity for “transfer domestic sales†usually focus on the following issues: Since we already have product design capabilities, production capacity and good supplier resources in specific fields, why not use our These capabilities to develop the domestic market and develop the domestic market will help strengthen our R&D capabilities, production capacity and supplier relationships, which in turn will contribute to the development of our foreign trade business. I think that the "turning domestic sales" idea and behavior under this kind of motivation is a real "two-legged walking" strategy - one leg is foreign trade, one leg is domestic sales, two legs are moving forward - so, hold this thinking The risk of failure of the “transfer domestic sales†of foreign trade enterprises is much smaller than that of the former one.
The foreign trade enterprises that are determined to achieve a strategic position in the domestic market, the focus of their consideration is that the domestic market has a broad space and must obtain a strategic position in the domestic market, so that the enterprise as a whole can achieve comprehensive and balanced development. Based on this consideration, such foreign trade enterprises often use special funds, set up independent companies or form joint ventures with other organizations with specific resources to operate the domestic market. Their products in the domestic market may not be directly related to existing foreign trade products, and even their domestic market, production and finance are not directly linked to export business. Because the “transfer domestic†ideas and behaviors under this motivation are relatively independent, the risk of failure is correspondingly low.
There are more than 300,000 large, medium and small-sized foreign trade enterprises in China, and quite a few of them will face the problem of “transfer to domestic sales†now or in the future. If you want to "transfer domestically", you must first fully consider the opportunities and risks of "transfer domestic sales."
From a macro perspective, the number of business opportunities in the domestic market and how much they describe it will not be excessive.
As someone once said: In China, it is nothing new to sell a billionaire in a glass of milk, a billionaire in a bottle of water, and a bottle of shampoo to sell tens of millions of boxes a year. Many of the companies in reality have succeeded in the past and the present. In addition to their own efforts, they are largely due to the opportunities in the Chinese market. China will continue to develop. The unanimous view is that China will continue to develop at a speed of more than 25 years as long as it maintains peace with the outside world and there is no turmoil within the country. As a result, business opportunities in the domestic market will continue to emerge, and the Chinese market will also create a batch of successful enterprises.
The marketing opportunities in the domestic market provide the preconditions for the successful domestic sales of foreign trade enterprises, and are also one of the motivations for many foreign trade enterprises that have “turned to domestic sales†or plan to “transfer domestically†or want to “transfer domestic salesâ€. So, what kind of marketing opportunities exist in the domestic market? We need to interpret it.
I have summarized in the book "The Fourth Wave of Marketing": From a macroeconomic perspective, the opportunities in the domestic market mainly come from the following five aspects.
First, the large population, coupled with the diligence and wisdom of the Chinese, has fundamentally created opportunities.
China has a population of 1.3 billion, accounting for more than one-fifth of the world's population. In China, there are more than 100 cities with a population of more than one million, only nine in the United States and only 36 in Europe. The population of most provinces in China exceeds the population of a European country.