A21 KIDS double 11 fighter screen city big city led big screen

The quality and reputation of the children's wear market is still the core of competition

Ensuring product safety is the bottom line for the baby products industry. Since family planning, under the national conditions, baby products have received more and more attention. In recent years, the scandals of Sanlu milk powder, vaccines and other counterfeit products and the cursing of people and the regrets are increasing. .

“Quality and word of mouth have always been the first indicator that our company pays attention to.” The head of the pure group children's wear brand A21 KIDS has repeatedly stressed.

“We have made great progress in equipment and technology, in order to minimize the discomfort caused by the splicing of fabrics and fabrics, to make the clothes more flat and skin-friendly, and also in accordance with the national policy “Safety Technical Specifications for Infants and Children's Textile Products” ", strict regulation of production." Backed by "Dashan" to the reputation of pure clothing in the first, second and third tier cities, A21 KIDS still does not relax the quality control.

The demand for fashion children's wear market is rising

Quality is undoubtedly the key to Buddy's mother-in-law when choosing children's wear; and the rising living standards are also driving the consumption upgrade of the new generation of parents. After 85 and 90, the design and fashion of young parents' children's wear is They are the second biggest demand for children's clothing.

In order to cater to this trend, A21 teamed up with KFC in August 2018 to hold a nursery rhyme contest & A21 autumn and winter new product launch, showing the fashion design of A21 KIDS autumn and winter new products, blooming children's self-confidence.

The children's models used in the whole show are from the A21 KIDS member club, which provides the children to exercise the stage tension while satisfying the parents' love story. The novel and fashionable design and childlike interest attracted a large number of audiences and won a big exposure for the brand.

Double 11 typhoon screen city center led big screen

As soon as the children's wear show ended, A21 KIDS immediately prepared for the next play of the fancy brush - stepping on the pace of the Tmall double 11, A21 KIDS recently placed LED ads in major downtown, this phenomenon level Brand exposure, I believe that A21 KIDS has gained a lot of attention.