Activities, industry empowerment, process empowerment aesthetics

In 2014, the exception was the introduction of plant dyeing products.

Plain and elegant clothing presents the true essence of natural dyes

There are exceptions to the choice of materials and design

It also reflects the concern for the ecological environment and humanities.

例外

October 2019

Exceptional Joint Guangzhou Fiber Products Testing Institute

Initial completion of national research projects on plant dye identification

Leading the promotion of plant dyeing industry standardization project



Intended to solve plant dyed clothing products

Lack of standard monitoring and constraints

I hope to empower the industry's technological innovation.

Promote the environmental protection process of the garment industry,

Research and development and application of materials

On the occasion of a new breakthrough in the standard of plant dyeing industry, on November 19th, Mr. Yang Jinchun, Executive Vice President of China Garment Association, and Mr. Zhao Yabin, Deputy Secretary General of the Association, led entrepreneur delegations from all over the world to visit Zhuhai R&D Base of Exceptional Costumes. .

活动丨行业赋能企业,工艺赋能美学

活动丨行业赋能企业,工艺赋能美学

On November 19th, Mr. Chen Zhiguang, the deputy general manager of the product line of Exceptional Apparel Co., Ltd., and Mr. Xu Youping, the general manager of Zhuhai District, and others received the delegation and introduced the unique development history, apparel products and characteristics of the exceptional apparel in the past 23 years. Process and development planning.

The special craftsmanship, product concept and brand value of the “exceptions” for many years are the key points of the delegation's investigation and exchange. The whole visit process also revolves around three themes, which are extended in layers and with the exception of the classic plant dyeing process. At the core, a series of in-depth interactive exchanges and discussions were launched.

Special Process

Plant dyeing

活动丨行业赋能企业,工艺赋能美学

In 2014, “Exceptions” began to introduce plant dyeing series, and this technology is still used today, and it is intended to promote the aesthetic concept of natural and environmentally friendly clothing. Plant dyed dyes are obtained from plants. Nature gives us up to four or five thousand rich colors to use as dyes, and some even have medicinal functions.

活动丨行业赋能企业,工艺赋能美学

Plant rubbing/screen printing

In this industry interaction, “Exceptions” reproduces plant dyeing, plant rubbing, screen printing and a series of featured products developed in the form of interaction and exhibition.

活动丨行业赋能企业,工艺赋能美学

Product concept

Environmentally friendly: "Another kind of warm" yak

活动丨行业赋能企业,工艺赋能美学

Since 2013, “Exceptions” have jointly developed yak wool with the public welfare organizations and industry's excellent raw material suppliers. The yak growing in the Sanjiangyuan Nature Reserve only grazes and does not eat grass roots, so it will not destroy the vegetation. Exceptions Through the "another warmth" product of yak velvet, more people are attracted to the development and application of yak velvet environmentally friendly materials.

Natural secret language: micro wool series

活动丨行业赋能企业,工艺赋能美学

Since 2014, "exception" has cooperated with Emerson, a superfine wool family that has been in the 150-year history, to innovate from processing, textile, printing and other processes, and finally made ultra-fine wool fiber into clothing and applied for a patent.

活动丨行业赋能企业,工艺赋能美学

The "exceptional" joint artist Peng Wei combines the aesthetics of "Large Letters" and "Exceptions" to launch the micro-wool series, drawing inspiration from the Song Dynasty art and philosophy of thought, and restoring the effect of line drawing. It not only provides micro-wool products with the reputation of “second skin” for exceptional friends, but also provides good employment opportunities for local herders.

To pay tribute to Song culture: Qingyi

活动丨行业赋能企业,工艺赋能美学

In 2016, the "exceptions" took the Song Dynasty culture as the background, focused on the aesthetic concepts and ideological philosophy of the Song Dynasty, and took inspiration from the changes in the landscape paintings and porcelain artifacts of the Song Dynasty, applied to the costumes, and explored the theme with the theme of "Qingyi". It is suitable for the way of inheritance of contemporary life, to make it blend, to enter the daily life of more people.

活动丨行业赋能企业,工艺赋能美学

Reconstruction and Reconstruction: Leishan Miao Embroidery

活动丨行业赋能企业,工艺赋能美学

Since 2015, "Exception" has cooperated with the local government of Leishan County, Guizhou Province to protect the traditional Miao embroidery culture, and cooperated with local inheritors to launch the "Invasion and Reconstruction" project, focusing on Miao traditional crafts and culture, from Miao embroidery, batik, brocade. Inspired by traditional crafts such as silverware.

活动丨行业赋能企业,工艺赋能美学

Born "exceptional"

For more than 20 years, "Exception" has been dedicated to transforming the original spirit into a unique costume culture and contemporary lifestyle. With a unique development process, it has embarked on a brand path of "culture-led, innovation-driven".

"Exception" continuously generates new values ​​and energies from cultural roots and national origins, constantly explores the balance between design aesthetics and commercial civilization, and spares no effort in the inheritance and reconstruction of traditional culture, crafts, and natural ecological environment.

The precipitation and development of many years of process technology, product innovation and improvement, can not be separated from the core professional R & D backbone and industry researchers support and the participation of various excellent industrial chains.

活动丨行业赋能企业,工艺赋能美学

Leveraging the high-quality communication platform provided by the China Garment Association, “Exceptions” and entrepreneurs from all over the country have continued to maintain close exchanges and cooperation with industry research institutes and apparel counterparts through joint exchanges and cooperation, and jointly create a garment industry. bright future.

活动丨行业赋能企业,工艺赋能美学

Caring for women's facets

Soft but tough

Mottled, but unique

Gentle, but full of strength

Delicate and inexhaustible

Infuse a rich imagination and possible for everyday life

Ready Goods

SHAOXING YINGSIPE TEXTILE CO.,LTD , https://www.chinayingsipei.com