Why is this fire in the small women's underwear?

Although Taiwanese women's underwear began operating in Taiwan in 1971, he only entered the Chinese market in 2003. In just over 10 years of intensive cultivation, he currently has more than 2,100 franchise stores in the domestic market, all over the country. Why do small women's underwear get the consumer's favorite? Can you get market recognition? How many classic models can sell well over the years? Let's give you an in-depth analysis.

1. From the design point of view: Xiao Women Group has branch offices in many countries around the world, set up underwear research and development and sales centers in Europe and the United States and other fashion fronts, always contact the most popular fashion trends, first grasp the fashion pulse in China. Especially in Italy

The underwear design expert Mr. Erstodro Roger (Alssandro deserti) and his team joined, making the design of the women's underwear always lead the trend of domestic underwear fashion, always in the status of fashion benchmark, imitated by the major underwear brands . Always imitated and never surpassed.

2. From the perspective of production: the small women's underwear has entered the mainland market and always adheres to the combination of industrial and brand operations. So since 2003, the self-operated underwear factory has been established. Up to now, 80% of the employees in the workshop have been accompanying the company for nearly 10 years. This is a team of other masters in the underwear processing industry. The small women's underwear can guarantee the quality, can guarantee the delivery period, and can ensure that the franchisee's stores are constantly new throughout the year, and they are indispensable.

3. From the goods: underwear is a special industry, a lot of yards, bust from 70 to 90 a total of 5, cups from A to E a total of 5 cups, resulting in a section will have 20-25 different Code, domestic underwear companies like big and full, they mostly like to produce full code segments. We know that 80% of the chest shape of the Chinese people is A and B cups, and the C cup is less, D and E are rare. According to industry association statistics, 98% of domestic underwear sales are concentrated in ABC. The consequence of doing the full code segment is that the franchisee has a large investment and a large inventory, which is very risky. Small women's underwear can effectively reduce this investment risk, because the small woman's thick padded bra only makes A and B cups, thin pad, padless only B, C cup, part to D cup. The same investment, small women's underwear can do a variety of, less code, low inventory, and the whole cup on the whole goods on the goods, the style is at least 40% -50%, and the goods are all marketable code, will only increase sales The chance to reduce costs and reduce the business risks of franchisees.

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