ZARA is over 4 million yuan for domestic peers

ZARA's parent company, Inditex Group, disclosed at the annual meeting of shareholders held on July 13 that its global stores' level efficiency (average sales per square meter for one year) reached 4,719 euros (about 40,000 yuan). It is a domestic apparel company. It's about 4 times more efficient.

ZARA's parent company, Inditex Group, disclosed at the annual meeting of shareholders held on July 13 that its global stores' level efficiency (average sales per square meter for one year) reached 4,719 euros (about 40,000 yuan). It is a domestic apparel company. It's about 4 times more efficient.

Pablo Isla, vice chairman of the Inditex Group, introduced that in fiscal year 2009, at a fixed exchange rate, the group achieved sales of 11.084 billion euros, an increase of 9% year-on-year. As of January 31, 2010, all Inditex Group's store business area is 2,348,708 square meters. The sales revenue divided by the sales area can be calculated as the Inditex Group's flat efficiency of 4,719 euros.

A clothing industry official told reporters that the current efficiency of the domestic menswear industry is 6,000 to 8,000 yuan, and the sporting goods industry is slightly more efficient, only 8,000 to 10,000 yuan. Inditex stores are surprisingly high, but not Unexpectedly, the domestic sales of ZARA stores are hot, and the flow of people is large, and sales are naturally rising.

ZARA's business model is to pass the latest international fashion to consumers in the shortest time, but the price of the product is much lower than that of Armani and other international big names. The purchasing power of the Chinese market is increasing rapidly, and the trend is increasingly in line with international standards, becoming the ZARA gold rush. A treasure. The Inditex annual report shows that in 2008, ZARA had only 23 stores in China and increased to 44 in 2009. The Chinese market has become one of the fastest growing regions in ZARA's overseas market.