Case Studies: This is a marketing teacher's personal experience of things! See a sold dates Shandong Han drowned there: "Shandong jujube, big and sweet, nutritious, everyone come and see ah!" But shouting for most of the day, but no one came to see, full of a lot Basically not how to sell it. The teacher understands that the stall owner himself is thinking, in the end where a problem? Is the place selected wrong or? That teacher went straight to the past, carefully looked at those jujube, really good, a big, full, a bag of the package on the other side, ask for a moment, two packs of 10 yuan, the teacher asked the stall owner, can not Cheaper. Stalls that can not be cheaper, had a small business, Moreover, dates so good, it has been very cheap. The teacher told the stall owner: "Your dates are really good, and the price is definitely not expensive. However, your business is not very good right now. I was watching for a while, almost for more than half an hour, basically going out Is it a fact? " The boss said, yes, do not know how else to sell. The teacher told him: "Let's make a deal. I teach you a way to sell the date quickly, but you have to give me a discount, and I will give you four packs of ten dollars. How are you?" Not loss, the cost is definitely enough. Anyway, you did not see the effect before the discount is not given to me, so you sell it, I can enjoy this discount. The boss thought for a moment and said: "OK, I listen to you, so decided." The teacher said: "You listen well, as I said to do, first of all, you come up with a bag of jujube, written on the board, welcome to try to eat Shandong jujube, free trial do not want money, while mouth Also say this sentence. The second step, from now on, the top ten purchase customers, an additional gift pack, equal to ten dollars three bags, the customer must be very happy, certainly a lot of people. Anyway, the customer must be bargaining, instead of waiting for him to bargain, you might as well take the initiative to give away gifts. This transaction rate is certainly high. The third step is to send a package to the vendors selling vegetables, let him help a busy, where he bought the food customers, so that the boss told those customers, opposite the dates are good. It's almost sold out now. Vendors selling vegetables must be willing, no loss to him, but also got the date, happy to be a human. " The teacher said: "In this way, you press me to say I do, I go home to take a bath, I will go down to buy food, come to you again .But you must take my share to me to stay " The boss said: "Do not worry, brother, if your method is really good, I will not forget you, man, business must be honest." When the teacher is down again, the date of the stall has been swept away and saw the teacher, far waved hello, come up with 5 packets of dates, said: "Brother ah, with your approach, my dates are Almost sold out, I left you 5 packs, more than a pack of my thanks. "The teacher paid 10 dollars, took 5 packets of dates to buy food to go. Case analysis: 1, what is it? It's a case of quickly selling your product out of the box by letting customers experience, combine gifts, and leverage relationships. 2, why? Your good goods, the price is not expensive, but customers do not know, do not want to know the risk, no one driven, potential customers to attract however. 3, the subtleties of doing so where? 3.1, "Free trial, not money" This trick is actually used to initially attract potential customers, first of all to make people patronize, through advance, free experience to attract passers-by, because free, without risk, they dispelled their concern. Our customers tend to have a spending habits, experience, if things really good, the price is not expensive, they are sorry to not buy. 3.2, the top ten, an extra gift. Gifts are always attractive. There are cheaper, no one will be willing to give up. Customers buy their own will be bargain, you give discount, quantitative, discount is over, you also have a more reason to refuse to bargain. The giving of gifts will speed up the flow of people gathering. Afraid of no one doing business, as long as people around your shop, it will bring more people, follow suit is the common people, as long as there are people, you always have a way to sell. 3.3, send a packet of dates to the opposite of the hawkers selling vegetables, ask him to help say a word. This is actually a "different industry alliance" a small use of. Know how to lend, because you have no interest in the sale of food vendors conflict, to help you introduce no loss to him, he received your date, certainly happy to be a human. For customers, speaking from the third person's mouth, credibility is often high. They are more familiar with this hawker, he said your date is good, the customer is easy to believe, they will think: "Yes ah, you do not need to help her lie ah, certainly the date is really good, otherwise the vendor will not sell vegetables I recommend. " So, good sales no matter what her products, he will be sold quickly, because he understands the key to sales, not the product. But according to the potential customers corresponding to different products to think about what customers are thinking? What? worry about what? As long as you solve these three problems, you can easily sell your products. Tip: First, zero-risk commitment, only the more you promise for your products, the easier your sales will be. If you are not willing to commit 100% of your products, how do you convince those customers? And these promises are not risky for you, but it gives those potential customers the peace of mind that they can do it. Our owner must have confidence in their own clothing, recommend more to the customer to emboldened. (Except fake goods, not elaborated here) Second, give gifts, human nature is like to take advantage of. In particular, some housewives are earnestly calculating their livelihood. Taking extra extra points means saving a little for the family. Definitely will want. Thirdly, leveraging, by leveraging, not only increases the source channels of customers, but most importantly the problem of trust can be solved. And this force is vividly opposite. This effect is much bigger than your own drooling. I often tell everyone, small cases, the truth! Real marketing experts, not to say hype, millions, transnational, integration. Often these street vendors, roadside shops practice the method, more worthy of our deep pondering. In fact, a method through the law. Understand the trick, the method is ever-changing. So our shopkeepers do not think that marketing has nothing to do with us, I am a clothing store, what do those who want, I was the customer came to my reception, to find ways to deal. In fact, this idea is wrong, often with the method of the store, more advantages than the mall, your mobility stronger, lower cost, often better results. After listening to this case, what is the first thought? What is the mystery inside? This case is not superficial, but every one of his points is from a human perspective. How to learn from our stores? 1, encourage try on, try a few more. Try on there is no cost, no loss to you. When people try on, but also to other customers in the shop to do a demonstration, a group of people gathered in the shop, more able to drive around the crowd into the shop. 2, the store standing some small gifts, using the top ten daily buy to send, or full delivery to send. (We do not recommend that into the store that is sent, that is often done away) 3, lay a good relationship with other businesses around, free time to sit in the past, chat, inviting others to come sit, no one's shop will always be busy, home practical commodity can be appropriate to give a little, do human feelings. Please help others to mention, be an oral propaganda. Woven Textile,Woven Cotton Fabric,Woven Jacquard Fabric,Weaved Fabric SHAOXING KAIMING TEXTILES CO.,LTD , https://www.sxruiqi.com
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