The 98th "China Needle Club" - Yishan to create a knitted garment industry cluster underwear production base

At the 98th "China Needle Club" this year, Cangnan County Needle Cotton Fabric Association led 21 knitting enterprises in Yishan Town to take high-quality thermal underwear, regular underwear, body underwear, computer jacquard underwear, men and women's flat underwear, and brief underwear. Knitwear, such as advertising shirts and children's wear, showcases the heroic ambitions of Yishan underwear industry, which has become one of the highlights of the 98th “China Needle Club”. Yishan Town, which participated in the delegation, was awarded the “China Underwear Town” by the China Textile Business Association. After the establishment of the country's gold business card, the local knitwear companies have gained confidence and they have been producing at full capacity. With the channel and brand advantages, Yishan is gradually building a national underwear production base with obvious industrial cluster advantages. Below, let you know the details by the small series of the world clothing and shoes net...

Knitted underwear is a major economic pillar industry in Yishan Town. There are more than 350 needle cotton fabric enterprises of large and small size. The industry has a long history and has undergone a development process from manual operation, semi-mechanization to mechanization, automation and electronic informationization. It has basically formed a complete industrial chain integrating weaving, printing and dyeing, webbing, packaging and garment production, and has become the main production and processing base and industrial gathering place for domestic knitted underwear.

After the “China Underwear Town” settled in Yishan, it also injected new impetus into the local knitted underwear production enterprises. Although it is the off-season of knitted underwear sales, the major enterprises are still busy. At the same time, many companies are also actively expanding online and overseas sales channels. At present, Yishan Town has also issued a series of policy measures to encourage needle-cotton fabric enterprises to speed up the introduction of high-tech and advanced equipment, integrate the industrial chain, improve product quality and grade, and thus launch the brand of “China Underwear Town”.

Technology Innovation Implementation Brand Strategy

In recent years, Yishan Town actively encourages enterprises to carry out technological innovation, firmly establish the "quality first" and brand awareness, and vigorously introduce a number of international advanced equipment to improve the technical content of products. High-grade knitted fabrics such as combed cotton, modal, bamboo fiber and heating fiber are used in the production of raw materials. There are a wide variety of ready-to-wear products. The main products are thermal underwear, conventional underwear, body underwear, computer jacquard underwear, men's and women's flats, triangle underwear, advertising shirts, children's wear and so on. In order to strengthen and expand the enterprise, Yishan Town vigorously implements the brand strategy and supports a group of strong enterprises to play its leading role. Many outstanding enterprises and brands such as Shuerdan, Chau De, Baopai and Tuen Mun have emerged, enjoying a high reputation and share in the domestic market.

Yishan underwear sells well both at home and abroad

Yishan Town will take the underwear culture as the core and the regional brand as the starting point, and strive to create a “Chinese underwear famous town” to realize the transformation and upgrading of traditional advantageous industries and create a good environment for the industrial development. It is reported that there are about 500 marketers in the town who are engaged in the promotion of clothing products throughout the country for many years, and carry out online and offline three-dimensional marketing business in the form of chain stores, regional agents, e-commerce, etc. Some of the products are sold to Jiangsu and Zhejiang. Sichuan, Guangxi and other provinces have set up marketing offices in Russia, Africa, Arabia and other countries and regions. The sales market has gradually extended from Southeast Asia and Eastern Europe to Western Europe, the Americas, the Middle East and South Africa.

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