If special promotions become a habit, how can wooden doors companies avoid being involved in melee?

        I don't know when to start, wooden door consumers are always used to discount when they use wooden door products. Indeed, due to the bad impression that the wood door industry is very deep, consumers have to ask for discounts when purchasing wooden doors. For consumers, it is not only troublesome to shop around, but also easy to buy high-priced products. For wooden door dealers, it is not possible to clearly mark the price, and selling wooden doors often makes a lot of effort. At the moment on the eve of May 1st, the smoke of another wave of promotional discount stations began to spread.

First, special promotions into the convention

Home sales promotion, pre-storage cash coupons, sweepstakes, discounts, full reduction, free of charge, limited spike, full purchase, buy and send, etc., this is the usual means. Every time a big holiday, the promotion once became an important opportunity for the mall to gather popularity and enhance the brand's influence. However, market consumption has returned to rationality. Many stores originally only “do not promote or sell”, but now they have begun to enter the embarrassing situation of “promoting and not selling”.

The most commonly used wooden door store is probably the "special offer" special offer refers to the direct price reduction promotion in the short term, to attract customers at a lower than usual retail price to promote sales. This is one of the most frequently used promotional tools for merchants and one of the most important factors influencing customer shopping.

Second, the special offer has many drawbacks

Although special promotions can sell products in a short period of time, they cannot solve the problem of poor sales. Discount sales can only achieve the purpose of increasing sales in the short term. And if the timing is not properly chosen, there may be an increase in sales and a decline in profits. In addition, it is easy to cause false market prosperity and mislead the company's correct marketing decisions. Excessive purchases by wholesalers and consumers will affect future sales; for new products, especially for products with low visibility, discount sales are almost useless. The biggest downside is that it is a price war.

Third, how to avoid promotional warfare

For wooden door enterprises, we must start from the product, quality, service, technology, brand, etc., to create their own unsurpassed advantages, use high-quality products to enhance competitiveness and focus on product quality. If a company wants to become bigger and stronger, it must strive to improve product quality and service level on the basis of enhancing its innovation capabilities. Throughout the country and abroad, every long-standing and well-known enterprise, its products or services, can not be separated from the excellent quality. Therefore, quality is the life of the enterprise is the soul of the enterprise. Any enterprise that wants to survive and develop must do everything possible to improve product quality, continuously innovate and transcend, and pursue higher goals. Only by relentless pursuit and excellence, a company can be in the leading position in the industry.

After the company is in a leading position, after a good reputation among consumers, the promotion war between industries will naturally not affect the development and operation of the company.

Blackout Fabric

blackout fabric,blackout cloth,Blackout Luxury Curtain,Blackout Grommets Curtain

SHAOXING MAIRUI IMPORT AND EXPORT CO., LTD , https://www.sxmairui.com