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UO fashion men's shop and coffee culture integration
Recently, UO fashion men's clothing store in the five Ma Street, "Grind Time Coffee Salon", the scene for consumers to hold a coffee culture training, teach yourself how to make a cup of fragrant coffee. Jin You Yao, general manager of Wenzhou Youou Brand Management Co., Ltd., said holding such an event means hoping to bring more experience to consumers. UO as the "fashion capital" of the local apparel brand, hoping to build the brand shop not only to sell clothing, but also to integrate into the urban fashion life, as consumers experience fashion culture a good place. The same day, UO Wuma Street image shop corner, early put on a variety of delicious pastries and fruit, sign up for the event to the scene of the consumer, you can enjoy the refined coffee is now grinding foam. The company also invited three co-brand Mo Li coffee shop barista, to the scene for consumer training, telling consumers to brew coffee. Mr. Lee said the scene consumers, to participate in activities unexpected gains, "Next time, they can also show off, to a friend of coffee." UO brand marketing director Chen Yun introduced, this is the first UO brand held coffee culture salon activities, then here will be held regularly similar coffee culture salon, want to be the corner of this brand shop, to create a Wenzhou coffee culture gathering place. Let love fashion consumers, while experiencing fashion men's clothing, but also here to experience the coffee culture, friends and also love coffee together here, and free taste of high-quality coffee. It is understood that the UO brand five Ma Street store has more than 500 square meters, located in Wuma Street, Wenzhou City, the old five flavor and non-staple food shopping malls. In addition to the traditional product display shopping area, there are theme areas, interactive areas, coffee areas, consumers can drink coffee in the store, while holding the store's iPad directly to the UO's official shopping mall Taobao. The brand was founded in 2003 by the management of Wenzhou Youou brand management Co., Ltd., proposed the concept of "light mature fashion" men, product positioning for the 25-35-year-old entering the community and gradually mature professional men, and now the country has nearly 300 sales outlets.